The development site is located at Park House on the High Road.
The existing site and nursery are dominated to the south by the railway viaduct and to the west by a large functionally designed office block. Moreover, it is an important corner site that sits opposite the East Finchley Station.
The site is also south of a concentration of local shops and directly to the north is Cherry Tree Wood, a Green Flag awarded park, through which runs the Capital Ring walking path.
Therefore, Cherry Tree Quarter offers a historic opportunity to rebalance the disparate landmarks in this location with a new welcoming urban quarter that bridges the transition from Urban High Street to Suburban woodland.